Simplifying Transaction Success
Onramper
Client
A global rebrand and website for Onramper, the fiat-to-crypto aggregator powering 2000+ assets across 190+ countries.
Services
Branding, Visual Design, Strategy, Website
Client
A global rebrand and website for Onramper, the fiat-to-crypto aggregator powering 2000+ assets across 190+ countries.
Services
Branding, Visual Design, Strategy, Website
130+
payment methods
2000+
assets
190+
countries
"Otherlife amazed us with how effortlessly they weave strategy, design, and engineering into a single, fluid workflow. Their team moved with impressive speed and great attention to detail, all while showcasing a world‑class eye for standout design."
Thijs Maas
Co-Founder and CEO @ Onramper
01.
Build Brilliant Onramp Experiences - A Global Brand & Product Overhaul
Project Overview
Onramper is simplifying how the world accesses digital assets. With support for over 130+ payment methods, 2000+ assets, and coverage in 190+ countries, the platform needed a refined brand and web experience to reflect its leadership in fiat-to-crypto aggregation. Otherlife partnered with Onramper to evolve its identity, redesign its digital footprint, and position the company as the category’s trusted, intelligent authority. Inspired by the brand promise - “Build brilliant fiat to crypto onramp experiences" - we restructured the site architecture, developed a flexible design system, and surfaced proof points across trust, speed, and integration simplicity.
02.
Challenge
Onramper had outgrown its brand. It was positioned as a simple widget, not as a platform. The existing site lacked clarity, trust signals, and differentiation. With expanding features - swaps, offramps, analytics - it needed a unified brand system that could scale across products and markets.
03.
Solution
Starting from strategy, we refined Onramper’s purpose (“to give financial power to everyone”) and positioned it as an expert-led aggregator - trusted, fast, and proven. We introduced sub-brand lockups (swaps, terminal, withdraw), implemented a modular design system, and built a new web experience anchored in glass textures, bold colorwork, and asymmetrical layouts. The updated site integrates product modules, dynamic partner logos, metric callouts (e.g. “130+ APMs”), and interactive demos to showcase the platform’s API and routing intelligence. Everything - from typography to UI motif - was built for clarity, flexibility, and global scale.
04.
Result
The full brand and website launched to strong internal and industry-wide reception. Clients and partners now understand Onramper’s role as the world’s leading aggregator - not just a widget. With conversion-focused UX, scalable components, and consistent messaging, the platform is now equipped to onboard enterprise clients and support rapid growth. Success metrics and partner adoption - including Bitcoin.com and Token.com - reinforce the market shift toward Onramper’s unified stack.
