Mastercard

Artist Accelerator

Mastercard

Client

Interactive experience to create your own unique one-of-a-kind music pass with generative artwork and your own sonic anthem.

Services

Visual Design, Engineering, Strategy, Interactive

Outcome

32k

Unique 3D NFTs

2.7k+

Personalized AI generated Sonic Sounds

92%

Conversion rate since launch

Artist AcceleratorArtist AcceleratorArtist Accelerator

“Otherlife's design and execution were nothing short of phenomenal. Their creativity and attention to detail have not only met but exceeded our expectations, leading to truly incredible results. It's rare to find a partner who understands your vision so completely and delivers with such precision—Otherlife has done just that.”

Sebbastian Oddo

Sebbastian Oddo

Global VP Marketing, Mastercard

01.

Craft Your Own Sonic Anthem: A WebGL Journey to Your Perfect Sound

Project Overview

This project invites users to create their own custom Sonic Anthem by interacting with an innovative WebGL-powered platform. Through a series of personalized choices, users can select various musical elements, sounds, and moods to compose a unique anthem that resonates with their personal style. The seamless integration of WebGL technology provides a visually engaging and intuitive interface, making the creative process both fun and accessible. By the end of the experience, users walk away with a fully customized soundtrack that captures their individuality, offering a deeply personalized and memorable interaction with the brand.

02.

Challenge

Mastercard’s Artist Accelerator Season 1 was a huge success. With all eyes on the project for Season Two, the question was: How do they deliver an even better sequel?

03.

Solution

Otherlife built a first-of-its-kind immersive, fully accessible, WebGL experience integrating Mastercard’s sonic brand into a dynamic digital pass creation and claim, evolving Mastercard’s visual brand into 3D.

04.

Result

Working with Mastercard’s global marketing innovation team, Otherlife set a new digital standard for Mastercard’s sonic and digital brand.

Artist AcceleratorArtist Accelerator

Press & Recognition

PYMNTS

Mastercard Partners MoonPay to Incorporate Web3 in...

Oct 25, 2023

|Read more
Decrypt

Mastercard Drops Free Music Pass NFTs With Perks for Holders

April 13, 2023

|Read more