Cake Wallet

Otherlife partnered with Cake Wallet to redefine their brand from the ground up. The new identity repositions Cake Wallet as a simple, secure, and accessible solution - with visual and verbal cues that bring its name to life. Through strategic refinement and a complete brand system, we introduced uplifting design elements, refreshed typography, a bold new logo, and a layered color palette to create a playful yet credible brand that stands out in a crowded category.

Cake Wallet had a loyal user base and strong functionality, but its brand lacked distinctiveness and emotional resonance. The name “Cake” presented an opportunity to be more approachable and memorable - but it wasn’t being fully leveraged. The challenge was to create a cohesive brand strategy that communicated simplicity, security, and delight, while helping Cake appeal to a broader audience and compete more confidently in the wallet space.

Otherlife delivered a comprehensive rebrand rooted in clarity, creativity, and consistency. We developed a playful visual language inspired by the idea of “layered simplicity” - drawing from the metaphor of cake slices to inform logo design, iconography, and motion behavior. The refreshed identity includes a vibrant color system, modern typography, and UI-inspired graphics designed to convey trust, ease, and fun across all platforms. These assets were supported by a clear brand strategy that gave Cake Wallet a stronger voice in the market.

Cake Wallet emerged with a fresh identity that’s both technically sound and emotionally engaging. The new brand makes a strong first impression, improves credibility, and gives the team the tools to scale communications across product and marketing. With a stronger foundation and distinct market position, Cake Wallet is now better equipped to grow its audience, expand awareness, and compete with leading wallets - while staying true to its name.